Wednesday, December 12, 2012

The Time Has Come ...

Working on my Uncle's new
Pro-Tec hoop building
A very quick search of my blog posts showed me that back on November 7, 2008 I first mentioned a hoop house structure for livestock/storage. Then again on March 4, 2009 I wrote an entire post dedicated to hoop buildings and hogs. There were other mentions along the way, but in my Annual Mud Post on April 21, 2011 they were the topic of discussion once again. As you can tell from my writings and ramblings they have been on my mind for over four years now! I think it is safe to say that now is the time that they have most consumed my farm thoughts.

In case you missed it, I wrote last Wednesday about the "Tipping Point" that the farm was at and whether it was time to scale up or scale back. My gut is telling me to press forward, but from the past four years of experience I know there are some areas that I need to greatly improve if I want to scale up. One of the most glaring is my winter livestock handling and more precisely the winter pig farrowing. In a perfect world I just wouldn't farrow in the middle of the winter, but I need finished pigs ready for processing throughout the year so winter farrowing is always going to be part of the farm.

So ... for my needs and uses I believe it is time for me to put up a hoop building to use in the winter months. My plan is to continue things as normal in the spring, summer, and fall with the pigs out on the pasture and woodlot. When things turn cold, muddy, and frozen I will bring the pigs up near the house so that I can ensure they have fresh water and plenty of feed at all times ... along with a place to get out of the weather. That is where the hoop house comes into play, and I plan on my building doing double duty.

The buildings that I have been looking at so far are from Pro-Tec and Silver Stream. If I went with a Pro-Tec building it would either be 30' or 36' wide. The Silver Stream building would be 30' wide for sure. The idea that I have is to split the building down the middle length wise so that I either two 15' wide areas or two 18' wide areas. Then I can use one side of the building for farrowing in the winter and the other side for my grower pigs. With that set up in the hoop building I will then be able to use my portable sheds to hold the boar and gestating sows.

Right now I'm planning on four groups of four sows each next winter, so that will give me plenty of room for farrowing (depending on the overall length of the building). One of the great benefits of the hoop house when it comes to farrowing is that I will be able to bring my huts inside and use them for farrowing just as I would in the summer. I believe a set-up like this will help me get the most use out of a building for an operation my size and then allow me room for growth.

The biggest downside that I have been struggling with is that the building will be sitting empty for a portion of the year and I hate the thought of that. So ... if anyone has any thoughts on a crop that I could raise in there during the summer months I would love to hear about it! Also, have any of you put up a hoop building ... any tips or thoughts?




Monday, December 10, 2012

A Diversified Farm

Tacopocalypse's Market Set-Up
I have always known that I wanted a diversified farm with many different enterprises. Diversification is important to me because of the benefits that the farm can receive through having a variety of things working together on the land. In just four years we have already seen healing on the land from our multi-species rotational grazing and woodlot raised pigs. Besides the benefits to the land there are also great things about having multiple enterprises when it comes to the pocket book. One family can only purchase so much pork ... but if we can also offer them chicken, eggs, lamb, and beef then we don't need as many customers. Not that we don't want many customers, but rather that we want to be able to have close farm relationships with our customers.

Lately though I have been thinking about farm diversification when it comes to marketing as well. Currently we sell whole/half hogs directly to customers, at the Downtown Des Moines Farmers Market, individual cuts through pick-up locations, and from time-to-time online through the Iowa Food Coop. The one thing that I have stayed away from is wholesale to stores or restaurants. Part of the reason that I've stayed away from that is that I've always been adamant about keeping all of the sales dollars in my pocket. But, the other reason is that I just haven't found the right fit.

In some ways my thinking has changed though as I think about adding diversification to the marketing. One of the benefits of having a number of enterprises is that if one has a slow year than the others can help keep things going. In some ways the same could be said about a diverse number of marketing outlets. Even though we may be losing some sales dollars by selling to a store or restaurant there can be some benefits.

A couple things that come to my mind right away are the ability to have our product in front of a different set of faces and with extra sales comes the need to scale up a bit which may help out in our other marketing efforts. It has been my experience that by having our products available to more people it benefits all of the other marketing examples. For example we have had customers who purchase from us online through the Iowa Food Coop begin purchasing whole and half hogs from us and sometimes even continuing purchasing select individual cuts. Plus, there are things we could add to the operation if we had more sales that would help in every aspect of certain enterprises.

With all of that in mind I'm beginning to explore some opportunities and moving forward with at least one "strategic relationship" (that seems like a good phrase). There have been chefs in the past interested in working with us on our woodlot raised heritage pork, but in each case it just wasn't something that would work out on the farms end. Now we've found a partner in Tacopocalypse that seems like it is going to work with us on many levels. They are a very popular vendor at the same market we attend (we are across the street from each other) and they also sell at two locations along with the catering side of the business. The thing that is going to make it work this time is that they are willing to use so much of the hog and not leave us stuck with other things to sell. But, more on Tacopacalypse later ...

All of this of course is part of the bigger puzzle that is the farm. It's our job to make sure that all of the pieces fit together as they should and nothing is left with a ragged edge. I would love to hear your thoughts and experiences with various marketing opportunities if you have any!

Sunday, December 9, 2012

Jeremy's shots are worth 10,000 words!

Our dear friend David Padberg -- of the eagerly anticipated Raven and Rose Restaurant in Portland -- with an assist by our friend and chef Tim cooked our harvest thank you dinner. The food was all from the farm and David made an absolutely spectacular meal. The table was filled by those that worked harvest with us (Lester, Katie, Jeremy and Sean!) and the volunteers... With out you all we couldn't do it! THANK YOU again...

Thank you Jeremy for telling the story with these beautiful photos!  - you can go to http://www.jeremyfenske.com/ to see more of his BEAUITFUL work -- he's the same artist that made the big table farm video on the right side of this blog.. I just LOVE everything he does!!
(thanks also to the gluten free cowgirl for desserts that evening)






















these beautiful photos and layouts of them are all by Jeremy Fenske -  http://www.jeremyfenske.com/ 

Jeremy's shots are worth 10,000 words!

Our dear friend David Padberg -- of the eagerly anticipated Raven and Rose Restaurant in Portland -- with an assist by our friend and chef Tim cooked our harvest thank you dinner. The food was all from the farm and David made an absolutely spectacular meal. The table was filled by those that worked harvest with us (Lester, Katie, Jeremy and Sean!) and the volunteers... With out you all we couldn't do it! THANK YOU again...

Thank you Jeremy for telling the story with these beautiful photos!  - you can go to http://www.jeremyfenske.com/ to see more of his BEAUITFUL work -- he's the same artist that made the big table farm video on the right side of this blog.. I just LOVE everything he does!!
(thanks also to the gluten free cowgirl for desserts that evening)






















these beautiful photos and layouts of them are all by Jeremy Fenske -  http://www.jeremyfenske.com/ 

Saturday, December 8, 2012

It's a Maple Valley Christmas!







Slowly we are decorating. . .

But we know the real reason for the season!

Xo

HomemakerAng


our first snow at Maple Valley Farm in 2012

It is always beautiful at first J


Any snow where you reside yet?


Tell me!


Xo


HomemakerAng

Friday, December 7, 2012

The Tipping Point and Scaling Up

It is my experience that at some point in the life of a business or an organization things come to the tipping point ... the to the edge of a cliff. Once they are at that edge or tipping point there are a few things that can happen. Number one ... they can realize that they don't really like the direction they are going and either reboot or just plain pull the plug. Number two ... they can just stay the course that they are on and probably slowly fade over time because of attrition or lack of passion and excitement. Or, number three ... they can dive in even deeper and take things up a notch or two (of course that assumes things don't blow up in your face). Realize that I'm not organizational or business management expert, so those are just my non-technical observations.

The farm (Crooked Gap Farm) seems to have hit that tipping point or the edge of the cliff (depending on which mental image you would like to have). We started out with herd of Dexter cattle (a herd that was too big for my lack of expertise) and just six hogs on the farm the first year. From that point we have grown by adding enterprises, markets, and transforming our woodlot raised heritage breed pork into the centerpiece of our farm. Now we are at a point where I feel we either need to make some major steps to scale up the farm and the production or scale back down to a "hobby" level and produce enough food for us and a few others with the leftovers.

My pride says, "Let's kick it up a notch or ten and get going!"

My fear says, "You know it wouldn't be so bad to just have three pigs, a couple of cows, and a handful of chickens ... plus I wouldn't have to get up at 4:00 AM 26 weeks a year for the farmers market!"

My gut says, "I think we can do this ... maybe ... with some help ... I think ..."

Of course scaling up and jumping in even deeper means some changes and a different approach to many aspects of the farm ... all of that will take lots of thought and planning! I'll be taking some time over the next few posts to dig into the ideas ...

Do you have thoughts on scaling up small scale farms? I'd love to hear them!